If a Firm's Pages Are Not near the Top of Query

question 119

Multiple Choice

If a firm's pages are not near the top of query results, customers may never discover its Web site. This has led to _____ becoming a critical function for many marketing organizations.

• A) last mile access
• B) geotargeting
• C) outsourcing
• D) content adjacency
• E) search engine optimization

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Definitions:

Aesthetic Needs

Needs that relate to appreciation and search for beauty, form, and artistic harmony.

Esteem Needs

A psychological necessity for human beings that entails the desire for self-respect, self-esteem, and the respect of others; part of Maslow's hierarchy of needs.

Self-actualization

The realization or fulfillment of one's talents and potentialities, often considered as the drive for personal development and peak experiences.

Artistic Endeavours

Creative activities or projects that involve art, such as painting, writing, or performing.