Which of the Following Statements Holds True for the Term

question 90

Multiple Choice

Which of the following statements holds true for the term click-through rate?

• A) It refers to the ad rates quoted in cost per thousand impressions.
• B) It refers to the number of users who clicked an ad divided by the number of times the ad was delivered.
• C) It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) It refers to the cost an advertiser is willing to bear for a particular amount of time a surfer spends on an ad.
• E) It refers to a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

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Definitions:

Activity Variance

The difference between how much an activity was expected to cost and how much it actually cost.

Administrative Expenses

Expenses that cannot be directly linked to the production or selling process and include costs related to the overall management and administration.

Client-Visits

The occurrence of a service provider traveling to a client's location to conduct business or perform a service.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity, allowing better performance evaluation.