Which of the Following Is True of Google's Discounting Scheme

question 41

Multiple Choice

Which of the following is true of Google's discounting scheme for advertisers?

• A) Advertisers get incremental discounts on their original CPC for every thousand clicks.
• B) Advertisers pay the average CPC of all those displayed ads that are ranked below their ad.
• C) Advertisers pay only ninety percent of their original CPC rate for every thousand clicks.
• D) Advertisers pay one cent more than the minimum needed to retain an ad's position on a page.
• E) Advertisers pay the equivalent of the CPC bid by the worst performing ads, taken in a reverse sequence.