Which of the Following Measures Can Advertisers Take to Prevent

question 103

Multiple Choice

Which of the following measures can advertisers take to prevent embarrassment through content adjacency issues?

• A) Using negative keywords
• B) Turning off the "comments" feature on Web sites
• C) Migrating to contextual advertising
• D) Switching over to graphical ads and interstitials
• E) Using collaborative filtering software

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Definitions:

Planned Results

The expected outcomes or objectives set by a business or project before it starts, often used for budgeting and performance evaluation.

Differences

Variances or disparities between entities, items, or processes that are being compared or evaluated.

Actual

Referring to real, measured, or experienced facts and figures as opposed to estimates or projections.

Planned Results

The expected financial and operational outcomes from a company’s activities, based on strategic planning and budgeting.