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How Do Advertising Networks Distribute and Serve Ads Based on Web

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Essay

How do advertising networks distribute and serve ads based on Web site content? What are the problems associated with ads based on Web site content?


Definitions:

Type I Error

Falsely rejecting a true null hypothesis, widely recognized as a "false positive."

Control Limits

The bounds used in control charts to signal when a process is in or out of control, based upon the statistical properties of the monitored process.

Standard Deviations

A measure of the amount of variation or dispersion of a set of values, indicating how much the values deviate from the mean of the set.

Standard Errors

A statistic that measures the dispersion or spread of sample means around the population mean, used to estimate the precision of sample statistics.

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