Examlex
Advertising based on a Web site's content is called _____.
Comparative Advertisements
Advertising strategy where a brand compares its product directly to a competitor's product, highlighting advantages in order to influence consumer preference.
Consumer Attention
The focus or concentration that consumers give to marketing messages, products, or brands.
Comparative
Involving the assessment or measurement of similarities and differences between two or more items, often used in research and analysis.
Competitive Rates
Pricing that is designed to be competitive with the market or industry standard, often to attract customers or business.
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