CPM Refers To

question 18

Multiple Choice

CPM refers to:

• A) ad rates quoted in cost per thousand impressions.
• B) ad rates quoted in cost per million impressions.
• C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
• E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

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Definitions:

Production Costs

The overall expenses associated with manufacturing goods or providing services, including labor, materials, and overhead.

Elasticity of Resource Demand

The responsiveness of the quantity demanded of a resource to a change in its price.

Unit Wages

The amount of compensation received by workers per unit of time or per unit of output produced.

Employed Workers

This term refers to individuals who are currently working for pay or profit, whether on a full-time or part-time basis.