CPM Refers To

question 18

Multiple Choice

CPM refers to:

• A) ad rates quoted in cost per thousand impressions.
• B) ad rates quoted in cost per million impressions.
• C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
• E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

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Definitions:

Price Per Barrel

The cost of a barrel of goods, commonly used to denote the cost of a barrel of crude oil in financial markets.

Confidence Interval Estimate

A confidence interval estimate provides a range of values, derived from sample data, that is likely to contain the value of an unknown population parameter, along with a given level of confidence.

Prediction Interval

A range of values that is likely to contain the value of an unknown parameter for a future observation, with a specified level of confidence.

Expected Value

In probability and statistics, it is the average value obtained from numerous trials of an experiment over an extended period.