What Are the Different Formats and Media Types That Web

question 101

Essay

What are the different formats and media types that Web ads can be displayed in? What are the billing mechanisms employed by ad networks?

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Definitions:

Fixation

The inability to see a problem from a new perspective, by employing a different mental set.

Heuristics

Mental shortcuts or rules of thumb that allow people to make decisions and solve problems quickly and efficiently, though not always perfectly accurate.

Overconfidence

The phenomenon where an individual's subjective confidence in their judgments is reliably greater than their objective accuracy.

Representativeness Heuristic

A cognitive shortcut that involves judging the probability of an event by how closely it matches one's prototype of that event.