Which of the Following Statements Holds True for the Term

question 75

Multiple Choice

Which of the following statements holds true for the term cost-per-click?

• A) It refers to the ad rates quoted in cost-per-thousand impressions.
• B) It refers to the number of users who clicked an ad divided by the number of times the ad was delivered.
• C) It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) It refers to the cost associated with the storage and bandwidth to deliver a website once it is clicked on.
• E) It refers to the opportunity cost a user incurs when the leave one website for another.

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Definitions:

Personal Saving

Personal saving is the portion of personal income that is not expended on consumption or taxes and is instead saved for future use.

Total Saving

The sum of personal savings, plus business savings (undistributed corporate profits), and government surplus in an economy.

Disposable Income

Financial reserves allocated for households for expenditures and savings following income tax reductions.

APC

Average Propensity to Consume, which is the ratio of total consumption to total income.