Which of the Following Statements Holds True for the Term

question 90

Multiple Choice

Which of the following statements holds true for the term click-through rate?

• A) It refers to the ad rates quoted in cost per thousand impressions.
• B) It refers to the number of users who clicked an ad divided by the number of times the ad was delivered.
• C) It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) It refers to the cost an advertiser is willing to bear for a particular amount of time a surfer spends on an ad.
• E) It refers to a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

---

Definitions:

Language Acquisition Device

A hypothetical mechanism in the brain that Noam Chomsky proposed allows humans to acquire language naturally.

Noam Chomsky

An American linguist, philosopher, cognitive scientist, historian, social critic, and political activist known for his theory of generative grammar.

Biological Propensity

Biological propensity involves the natural inclination or tendency within individuals due to genetic, hormonal, or neurophysiological factors to exhibit certain behaviors or to develop certain conditions.

Linguistic Relativity

The hypothesis that the structure of a language influences its speakers' world view or cognition.