Which of the Following Is True of Google's Discounting Scheme

question 41

Multiple Choice

Which of the following is true of Google's discounting scheme for advertisers?

• A) Advertisers get incremental discounts on their original CPC for every thousand clicks.
• B) Advertisers pay the average CPC of all those displayed ads that are ranked below their ad.
• C) Advertisers pay only ninety percent of their original CPC rate for every thousand clicks.
• D) Advertisers pay one cent more than the minimum needed to retain an ad's position on a page.
• E) Advertisers pay the equivalent of the CPC bid by the worst performing ads, taken in a reverse sequence.

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Definitions:

Manager Effectiveness

A measure of a manager's ability to achieve desired results or outcomes efficiently and effectively through planning, organizing, leading, and controlling resources.

Economic Need

Economic Need refers to the minimum level of income deemed adequate in a particular country, considering the necessity to purchase essential goods and services.

Primary Motivator

The main driving force behind an individual's actions, behaviors, or pursuit of goals, often tied to personal values or desires.

Maslow's Lesson

Maslow's Lesson underscores the importance of understanding and addressing basic human needs before one can achieve higher levels of self-actualization, based on Maslow's hierarchy of needs.