Discuss How Mobile Apps Are Threatening Google's Search Dominance, What

question 125

Essay

Discuss how mobile apps are threatening Google's search dominance, what Google is doing to combat this challenge, and how Google's approach still contains risks.

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Definitions:

Agency Problems

Conflicts of interest that arise between stakeholders (principals) and decision-makers (agents) within a corporation or agency, often due to differing objectives.

Antitakeover Strategies

Measures employed by a company to prevent or deter unwanted takeover bids, such as poison pills or golden parachutes.

Derivatives Markets

Markets where financial instruments, whose value is derived from other assets, are traded. These include futures, options, and swaps.

Transferring Risk

Shifting potential financial loss to another party through mechanisms like insurance, hedging, or outsourcing, to manage vulnerability to risk.