CPM Refers To

question 18

Multiple Choice

CPM refers to:

• A) ad rates quoted in cost per thousand impressions.
• B) ad rates quoted in cost per million impressions.
• C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
• E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

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Definitions:

Externalized Projections

Defense mechanisms where individuals attribute their own unacceptable feelings, thoughts, or desires to others, often leading to misunderstanding and conflict in relationships.

Ideal Individual

An imagined person who embodies the perfect characteristics or virtues, often used as a model or standard to aspire to.

Androgynous

Describes an individual possessing or displaying both traditional masculine and feminine qualities, challenging binary gender norms.

Interdependent

The mutual dependence between two or more elements, individuals, or groups, where each affects or relies on the others.