Which of the Following Statements Holds True for the Term

question 131

Multiple Choice

Which of the following statements holds true for the term click fraud?

• A) It refers to a program that requires customer consent in the form of a click.
• B) It refers to a program that enrolls all customers by default, but that allows consumers to discontinue participation with the help of a click.
• C) It refers to the generation of bogus clicks, either for financial gain or to attack rivals by draining their online ad budget.
• D) It refers to a small computer program that extends the feature set or capabilities of another application.
• E) It refers to recruiting a network of users with the goal of spreading IP addresses across several systems and making a fraud effort more difficult to detect.

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Definitions:

Delivery Gap

The discrepancy between a company’s service quality specification and the actual service delivered to customers, often leading to customer dissatisfaction.

Communication Gap

A type of service gap; refers to the difference between the actual service provided to customers and the service that the firm’s promotion program promises.

Communication Gap

The difference or misunderstanding that occurs when the message sent is not interpreted by the receiver in the way that the sender intended.

Communications Gap

A mismatch between customers' expectations based on a company's promotional messages and the actual service or product delivered.