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Why Do Firms Prefer to Use Open Source Software Products

question 68

Essay

Why do firms prefer to use open source software products over conventional software?


Definitions:

Product Advertisements

Promotional messages and strategies aimed at informing or persuading customers about products.

Individual Brand

A marketing strategy where each product is marketed under its own unique brand name, emphasizing its distinct qualities and targeting a specific consumer segment.

Service

An intangible product that involves deeds, performances, or efforts that cannot be physically possessed.

Pioneering Ad

An advertisement aimed at creating awareness and interest in a new product or category that was not previously available.

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