Examlex
Managers who understand software are better equipped to harness the possibilities and impact of technology.
Psychographics
The analysis and grouping of individuals according to psychological characteristics like their desires and viewpoints, chiefly applied in marketing studies.
Consumption Community
A group of people who share the same interest in specific types of products or services and interact with each other around this shared interest.
Product Discussion Groups
Forums or gatherings where consumers share experiences, opinions, and information about specific products.
Online
Pertains to activities or services that are accessible over the Internet.
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