Brand Advertisers Largely Consider User-Generated Content as Low-Quality, Brand-Unsafe Inventory

question 51

Multiple Choice

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

• A) content adjacency.
• B) audience matching.
• C) collaborative filtering.
• D) search engine marketing.
• E) negative keyword usage.

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Definitions:

Readers

Individuals who engage with written or printed material, interpreting and understanding its content.

Planning Phase

is the initial stage of a project or process where objectives are defined, and courses of action are planned.

Appeals

Requests for support, help, or understanding, often made to a higher authority or the general public.

Interests

Areas of curiosity or enthusiasm that individuals or groups have.