Ads with Social Context Attempt to Take Advantage of the Concept

question 32

True/False

Ads with social context attempt to take advantage of the concept of social proof - detracting legitimacy from a product through its association with your friends.

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Definitions:

Sullivan's Theory

A psychoanalytic theory by Harry Stack Sullivan, emphasizing the role of interpersonal relationships and social experiences in personality development.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Case End

The conclusion or closure of an issue, problem, or situation being examined or treated, typically in a professional context such as legal, medical, or social work.

Secondary Defenses

Psychological strategies that individuals unconsciously employ to protect themselves from anxiety and maintain their self-image by shifting unwanted thoughts or impulses to more acceptable ones.