Users of Google and Other Search Engines Are Said to Be

question 95

Short Answer

Users of Google and other search engines are said to be on a hunt because they:
a. are acquiring profiling data which acts as ammunition to improve their search results.
b. want to explore and look around.
c. are there to seek information to drive a specific action.
d. allocate time for activities such as looking for news and friend updates.

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Definitions:

Immediate Reinforcer

refers to a reward that occurs directly after a behavior, enhancing the likelihood of that behavior occurring again in the future.

Latent Learning

Learning that occurs without immediate reinforcement and is not demonstrated until there is an incentive to perform.

Law of Effect

A principle in psychology stating that responses closely followed by satisfaction will become firmly attached to the situation and therefore more likely to recur in similar situations.

Spontaneous Recovery

The reappearance of a conditioned response after a period of lessened response.