Entrepreneurs Are Scrappy in Their Quest to Gather Market Intelligence

question 9

Multiple Choice

Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb's CEO gather additional intelligence on how the firm was being used?

• A) He bought several apartments to rent out under Airbnb
• B) He became an Uber driver
• C) He lived out of Airbnb rentals full-time
• D) He became a bell hop at a San Francisco Hilton Hotel
• E) All of the above

---

Definitions:

Arithmetic Average

A simple mean calculated by adding a set of numbers and dividing the sum by the count of those numbers, used to determine central tendencies.

Arithmetic Average Return

The return earned in an average year over a multi-year period.

Total Percentage Return

A financial metric that measures the total return of an investment, expressed as a percentage, including all dividends and capital gains.

Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits, which can be issued in various forms such as cash payments or further shares.