The Video Game Console Market Offers Important Lessons for the Strategist

question 57

Multiple Choice

The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to:

• A) the low pricing of Xbox which eroded users' confidence in the product.
• B) game developers favoring PS2 for its larger user base obtained because the PS2 was launched months before the Xbox.
• C) the presence of several cheap, rival imitations which ate into Xbox's market share.
• D) PS2's technical superiority over the Xbox.
• E) the straddling strategy adopted by Microsoft to expand in both video game and DVD player markets.

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Definitions:

Blueprint

A detailed technical drawing or plan for designing buildings, machines, or any structure, traditionally rendered in white lines on a blue background.

Amino Acid Histidine

An essential amino acid important in the growth and repair of tissues, and the production of red and white blood cells.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in growth, development, functioning, and reproduction of all known living organisms.

Complimentary DNA Strand

The DNA strand that is complementary to the template strand; it pairs with the template strand during DNA replication.