While Sony and Microsoft Focused on the Graphics and Raw

question 7

Multiple Choice

While Sony and Microsoft focused on the graphics and raw processing power favored by -core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy.

• A) straddling
• B) customer engagement
• C) Blue Ocean
• D) mass customization
• E) convergence

---

Definitions:

Deferred Revenue

Income received by a company for goods or services yet to be provided; recognized as a liability until the service or product is delivered.

Journal Entry

A record in accounting that represents a transaction where debits and credits are equal, documenting financial transactions in the ledger.

Depreciation Expense

The deliberate apportionment of a tangible asset's cost over the period it is expected to be useful.

Useful Life

The estimated time period a fixed asset is expected to be usefully productive for a business.