You Are at a Packed Stadium for the Big Game

question 32

Multiple Choice

You are at a packed stadium for the big game and you want to upload a photo of your team's touchdown using Instagram. Your mobile phone shows five bars of service, but you still can't access the Internet. This is likely an example of ______.

• A) The Osborne Effect
• B) Envelopment
• C) Network effects
• D) Congestion effects

---

Definitions:

Marketing Strategy

A comprehensive plan formulated to achieve specific marketing objectives, such as increasing brand awareness or market share.

Entrepreneurial Start-Up

A new business venture started by an entrepreneur with the aim of seeking, developing, and validating a scalable business model.

Perceptual Maps

A visual representation used in marketing to show how the average target consumer understands the positioning of a brand in relation to its competitors.

Positioning Strategies

Techniques used by companies to place their products or services in the mind of the consumers relative to competitors' offerings.