Cisco Purchased Pure Digital, Maker of the Flip Video Recorder

question 9

Multiple Choice

Cisco purchased Pure Digital, maker of the Flip video recorder, but ended up shutting the unit down a little over two years later. The reason for Cisco's failure was:

• A) Envelopment. Smartphone manufacturers and music players began to offer video recording features, enveloping the benefit provided by Pure's gear in their offerings.
• B) Network effects. Late-arriving Cisco could not compete against the dominance of existing, incompatible standards created by early-moving incumbents.
• C) The Osbour Effect. Cisco preannounced a product and no one wanted its current offerings.
• D) Staying power. Consumers weren't convinced a small firm like Cisco could win in the market.

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Definitions:

Transwoman

An individual who was assigned male at birth but identifies and lives as a female.

Cis-Gender

A term describing individuals whose gender identity matches the sex they were assigned at birth.

X Chromosomes

One of the two types of sex chromosomes in humans and many other animals, which determines biological sex when paired with another X or a Y chromosome.

Biological Theories

A set of principles that explain physiological and genetic factors as the basis for behavior and personal attributes.