What Advantage Does Amazon Get by Creating Its Own Branded

question 7

Multiple Choice

What advantage does Amazon get by creating its own branded products?

• A) Allows the firm to cut out some of the costs that would otherwise go to a branded supplier.
• B) Gives Amazon even more negotiating leverage with suppliers.
• C) Allows Amazon products revealed on site and in the firm's product search results to eliminate costly advertising and other awareness-building spending that many rival products invest in.
• D) Reduces reliance on well-known suppliers that otherwise sell commodity products.
• E) All of the above

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Definitions:

Social Perception

The process by which individuals form impressions of and make inferences about other people and events in their social world.

Fundamental Attribution

The tendency to overestimate the effect of personality or disposition and underestimate the influence of situational factors in explaining others' behavior.

Conceptual Filtering

The process of selectively paying attention to information that is relevant to one's existing beliefs and concepts.

Organizational Setting

A specific environment or context within which organizations operate, including their culture, structures, and processes.