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Heuristics
Cognitive shortcuts or rules of thumb that simplify decision making, often used unconsciously.
Effortful Thinking
The cognitive processing that requires a deliberate, conscious effort to solve complex problems or to gain new insights.
Representativeness Heuristic
A cognitive shortcut that involves judging the probability of an event by its similarity to a prototype or example.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
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