Why Can't Big Firms Simply Wait Until Disruptive Innovations Prove

question 30

Essay

Why can't big firms simply wait until disruptive innovations prove themselves before they invest in these new areas?

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Definitions:

Histamine

A compound released by the immune system during allergic reactions and inflammation, causing symptoms like itching and swelling.

Placebo Effect

The beneficial effect on a patient following a particular treatment that arises from the patient's expectations concerning the treatment rather than from the treatment itself.

Vestibular Sense

The sensory mechanism responsible for maintaining equilibrium and spatial awareness, found within the inner ear.

Gate Theory

A theory that suggests the spinal cord contains a neurological "gate" that controls the transmission of pain signals to the brain.