How Does Netflix Leverage Its Data Asset, Even as It

question 66

Essay

How does Netflix leverage its data asset, even as it has shifted from atoms to bits?

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Definitions:

Dopamine

A neurotransmitter that affects the ability to perceive pleasure, voluntary movement, and learning and memory; it is involved in Parkinson’s disease and appears to play a role in schizophrenia.

Norepinephrine

A neurotransmitter whose action is similar to that of the hormone epinephrine and that may play a role in depression.

Successive Approximations

In operant conditioning, a series of behaviors that gradually become more similar to a target behavior.

Target Behavior

A specific behavior that is selected for change or intervention in a behavior modification program.