High-End Fashion House Prada's Experiment of Implementing the Latest Technology

question 28

Multiple Choice

High-end fashion house Prada's experiment of implementing the latest technology in its flagship store failed because:

• A) Prada targeted technology investment only at points in its value chain where it would have the most significant impact.
• B) Prada managers were enamored with technology and failed to consider implications across all components of the new information systems.
• C) the effort was unlike Prada's signature style, being more functional than fashionable.
• D) Prada skimped on spending with its IT expenditure being lesser than one-fourth the fashion industry average.
• E) the RFID technology used on items in the store were not state of the art and suffered from legacy system problems.

---

Definitions:

Transportation Systems

The infrastructure, modes, and policies involved in the movement of goods and people from one location to another.

Uncertainty In Demand

Uncertainty in demand refers to the unpredictable fluctuations in customer demand for goods or services, making inventory and production planning challenging.

Inflexible Transportation Modes

Transportation methods that offer limited flexibility in operations, schedules, or routes, often leading to challenges in adapting to changing supply chain needs.

Expensive

Having a high price or cost; signifying that a good or service costs a lot, often more than what is considered reasonable or affordable.