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Walmart is a large firm, but some suggest that Zara has had more success implementing effective RFID. Why?
Commoditization
The process by which products become indistinguishable from each other, leading to increased competition based on price.
Cost Leadership
A business strategy aimed at becoming the lowest cost producer in an industry, often resulting in competitive pricing.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Single Segments
Targeting a marketing strategy or campaign toward a specific, narrowly defined segment of the market, allowing for a more focused and personalized approach.
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