Describe How Zara's Counterintuitive Practice of Making Limited Production Runs

question 19

Essay

Describe how Zara's counterintuitive practice of making limited production runs is profitable and effective in maintaining a competitive advantage over the firm's rivals.

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Definitions:

Performance

The extent to which an organizational member contributes to achieving the objectives of the organization.

Motivation

The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Stressors

Events, situations, or stimuli from the external environment that cause stress or discomfort to an individual.

Goal Attainment

The process of achieving objectives set by an individual or within an organizational context.