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According to the Resource-Based View of Competitive Advantage, If a Firm

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According to the resource-based view of competitive advantage, if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources that are valuable and can be substituted easily.


Definitions:

Injured by Products

Refers to instances where consumers experience harm or injury as a result of using defective or unsafe products.

Crisis Communications Plan

A strategic approach prepared by businesses or organizations to communicate effectively during times of emergency, crisis, or unexpected events to manage public perception and maintain trust.

HR Managers

Professionals responsible for overseeing human resources functions within organizations, including recruitment, training, and employee relations.

Precrisis Phase

The period before a crisis occurs, characterized by warning signs and an opportunity for organizations to take preventative measures and plan responses.

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