Apple's Dominance of Smartphone and Tablet Markets Has Allowed the Firm

question 19

Multiple Choice

Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of:

• A) network externalities that make Apple valuable.
• B) high switching costs for suppliers.
• C) a complex tech product establishing itself as a killer brand.
• D) a growing firm gaining bargaining power with its suppliers.
• E) low search costs associated with a famous brand.

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Definitions:

Cognitive Imagery

The mental process of generating visual or sensory representations of objects, scenes, or events to aid problem-solving, preparation, or understanding.

Cognitive Restructuring

A therapeutic technique that aims to help individuals identify and change problematic or distorted thinking patterns.

Role-play Procedure

A training or learning technique in which individuals simulate roles or scenarios to practice responses, interactions, or decision-making.

On-the-spot Interview

An impromptu or unscheduled interview, usually happening without prior notice, often used in journalism or employment screening.