Leveraging Consumers to Promote a Product or Service Is Known

question 54

Multiple Choice

Leveraging consumers to promote a product or service is known as _____.

• A) straddling
• B) affiliating
• C) long tailing
• D) crowdsourcing
• E) viral marketing

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Definitions:

Staircase Analysis

A method used to assess and plan a product's or project's steps towards achieving a series of short-term goals leading towards a long-term goal.

Potential Sales

An estimate of the total sales revenue a company can potentially achieve in a specific market under ideal conditions.

Market Segments

Divisions within a market that congregate consumers or organizations with similar needs and characteristics, allowing for targeted marketing strategies.

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.