How Has Technology Changed the Marketing Landscape

question 46

Essay

How has technology changed the marketing landscape?

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Definitions:

Government Relations

Government relations entail the strategic management of interactions and communications between an organization and governmental bodies, aimed at influencing public policy and regulations to support the organization's goals.

Lobbying

A process where individuals, groups, or organizations attempt to influence governmental policies, laws, or decisions in their favor.

Public Affairs Professionals

Individuals engaged in managing and influencing public policy and opinion, typically within the context of governments, NGOs, or corporations.

Endorse Candidates

The act of publicly supporting or recommending candidates for political office by individuals or organizations.