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Steve Chen and Chad Hurley are credited as the founders of:
Weak Threat
A threat perceived as having little or no power to inflict harm or consequences, often resulting in minimal behavioral change.
Cognitive Dissonance
The psychological unease felt by someone who simultaneously harbors conflicting beliefs, ideas, or values.
Contradictory Attitudes
Holding conflicting beliefs or feelings towards a particular subject, object, or person.
Conflict
A situation or process through which individuals, groups, or ideas are in opposition and engaged in a struggle for dominance, agreement, or resolution.
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