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Cisco developed a carburetor for automobiles, which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full-page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day, money back guarantee. Unless proper testing was done to substantiate the claim of 80 kilometres to a litre, a failure of the goods to perform as stated would constitute false or misleading advertising.
Rate Variance
The difference between the actual rate paid for goods or services and the expected (or standard) rate, most often related to labor or materials.
Direct Labor-Hours
Sum of working hours of staff directly participating in the production process of an item.
Labor Rate Variance
This is the difference between the actual cost of labor and the budgeted or standard cost of labor used in manufacturing.
Direct Labor-Hours
The total hours worked by employees directly involved in the production process, used for allocating labor costs to products.
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