Subsection 45(2) of the Competition Act Enumerates Certain Activities Which

question 9

Essay

Subsection 45(2) of the Competition Act enumerates certain activities which are exempt from the Act in certain circumstances. Describe these activities and indicate in which circumstances they do not violate the Act.

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Definitions:

Direct-To-Customer E-Mail

is a marketing strategy where companies send promotional messages directly to consumers' email inboxes.

Online Catalogs

Digital publications that display a variety of products or services for consumers to browse and purchase on the internet.

Nonstore Retailing

Retail operations that sell goods and services through methods other than a traditional brick-and-mortar storefront, including online, direct mail, and television shopping.

Direct Selling

A marketing strategy where products are sold directly to consumers, bypassing traditional retail environments.