Activities of Sellers Relating to the Distribution and Sale of Products

question 35

Multiple Choice

Activities of sellers relating to the distribution and sale of products

• A) constitute offences if they include selling products at a lower price in one part of the country than in others.
• B) may include the provision by sellers of a non-obligatory suggested retail price for its products.
• C) may not include the refusal to supply goods to buyers who repeatedly sell them at cost.
• D) may discriminate among non-competing buyers.
• E) may discriminate among non-competing buyers and may include the provision by sellers of a non-obligatory suggested retail price for its products.

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Definitions:

Theater Test

An experimental marketing technique where new products, ads, or services are presented to an audience in a controlled environment to gauge reactions.

Test Commercials

Advertisements that are tested in limited markets or demographics to evaluate their effectiveness before wider release.

Starch Test

A method used in various industries to detect the presence of starch by turning an iodine solution blue-black upon contact. In another context, it assesses the effectiveness of print advertisements based on recall and recognition.

Unaided Recall Test

A market research technique that measures how well consumers can remember a brand or product without any prompts or cues.