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Cisco developed a carburetor for automobiles, which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full-page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day, money back guarantee. False or misleading advertising of goods is an offence under the Competition Act.
Underwriter
A financial specialist or institution that assesses and undertakes the risk of another entity, often seen in insurance and securities issuances.
Direct Costs
Expenses that can be directly attributed to the production of goods or services, such as materials and labor.
Floatation Costs
Costs a company faces when issuing new securities, such as underwriter fees, legal charges, and registration expenses.
Firm Commitment
A firm commitment refers to an underwriter's agreement to assume all inventory risk and purchase all securities directly from the issuer for sale to the public.
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