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Cisco developed a carburetor for automobiles, which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full-page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day, money back guarantee. For the Crown to successfully obtain a conviction against Cisco under the Competition Act, it must prove that the goods do not perform as claimed, and that Cisco was responsible for the misleading advertisement.
Cognitive Simplicity
The preference or tendency of individuals to think in straightforward, uncomplicated terms, and to prefer simple solutions over complex ones.
Dominant Partner
In a relationship, the person who tends to take the lead, make decisions, and influence or control the dynamics between the partners.
Fixed Role Therapy
A psychotherapeutic technique in which the client acts out constructs appropriate for a fictitious person. This shows the client how the new constructs can be more effective than the old ones he or she has been using.
Existing Constructs
Pre-established concepts or frameworks used to understand or interpret various phenomena.
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