Katrina Entered into a Contract to Purchase a Computer System

question 4

True/False

Katrina entered into a contract to purchase a computer system from Stacey Systems after a call from Stacey System's sales representative who mistakenly informed Katrina that she would receive a 40 percent discount. When Katrina is billed for the full amount, her only recourse is to pay the bill and bring an action against Stacey Systems and the sales representative for the difference.

Identify ethical considerations in persuasive communication.

Recognize the impact and opportunities of mobile marketing and commerce.

Identify ineffective techniques in crafting sales messages.

Understand the importance of aligning product benefits with audience needs and emotional concerns.

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Definitions:

Factory Overhead

Indirect manufacturing costs that cannot be directly attributed to specific units produced, such as utility costs, maintenance, and salaries of non-direct labor.

Activity-based Costing

A costing methodology that assigns costs to products or services based on the activities that go into making them, aiming to provide more accurate product costs.

Service Quality

The evaluation of how well a delivered service matches the customer's expectations, often a key factor in customer satisfaction and loyalty.

Factory Overhead

All manufacturing costs that are not directly associated with specific product units, including maintenance, utilities, and equipment depreciation.