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Nature's Flowers is required, as a condition of their contract, to supply the Ubiquitous Chip, a trendy restaurant, with 45 flower arrangements for tables and three large displays, twice a week. This week, it was two table arrangements short one day and three short on the other. The Ubiquitous Chip can argue that Nature's Flowers have breached a condition of the contract and treat the contract as being at an end, which means they would not have to pay for the flowers delivered.
Wrong Purchase Decision
An incorrect decision made by consumers when buying a product or service, usually leading to regret or dissatisfaction.
Past Experience
Refers to the knowledge or skills gained from previous involvement or exposure to events.
Cognitive Search
The process by which individuals use their mental capabilities to actively seek out and process information relevant to their needs or inquiries.
Marketer-dominated Sources
Information or promotional content created and disseminated by marketers or brands, aimed at influencing consumer perceptions or behaviors.
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