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Anderson, a city employee, collected garbage along Smyth's street on Thursday of each week. One day Smyth said to Anderson: "You have done such a good job; I will give you $10 when you come by next week." The next week, when Anderson made his regular garbage pickup for the city, he met Smyth and asked for the $10. Smyth refused to pay. Smyth is not obliged to pay Anderson the $10, because his promise was gratuitous.
Optimal Consumption Rule
A guideline suggesting that to maximize utility, consumers should allocate their budget in a way that the last dollar spent on each good or service yields the same level of marginal utility.
Marginal Utility
The extra gratification or advantage a person receives by consuming an additional unit of a specific good or service.
Marginal Utilities
The extra pleasure or benefit a consumer gets from purchasing and using an additional unit of a product or service.
Utility-Maximizing
A principle in economics where consumers aim to achieve the highest level of satisfaction with their choices, subject to their income and the prices of goods and services.
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