Examlex
Consideration is defined as something that has value in the eyes of the law, and which a promisee receives in return for a promise.
Strength/Attractiveness Matrix
A strategic tool used to analyze a company's product portfolio based on the relative strength of the products and the attractiveness of the markets.
SWOT Analysis
A strategic planning tool that identifies and evaluates a company's Strengths, Weaknesses, Opportunities, and Threats, facilitating informed decision-making.
Perceptual Map
A visual representation used in marketing to display how consumers perceive a product or brand in comparison to its competitors on various dimensions.
Differentiated Marketing
A strategy where a company targets multiple market segments with a unique marketing strategy for each, rather than adopting a mass marketing approach.
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