Examlex
B and C owned adjacent houses in a subdivision. B's house and lot were located on slightly higher ground than C's, and the natural flow of water was downhill towards C's house. The two houses were separated by a 2.5-metre wide driveway, of which each owned one-half. One day, B changed the location of the eavestrough downspout on his house to direct the flow of water from his roof across the driveway, which sloped towards C's house. The first heavy rain resulted in the flooding of C's basement, because B had directed all of the rain which had collected on his roof towards and into C's basement window. B is liable for trespass by directing the rainwater collected on his roof towards C's property, if he did so with the intention of flooding C's basement.
CPM
An advertising metric that stands for "Cost Per Thousand" impressions, indicating the price of 1,000 advertisement views on a webpage.
Reach
The total number of different people or households exposed to an advertising campaign, message, or channel over a specific period.
Advertising Appeal
The underlying theme or idea used in an advertising campaign to attract the target audience’s interest and persuade them.
GEICO
is an American auto insurance company that offers a wide range of personal insurance products. GEICO is known for its distinctive advertising and commitment to customer service.
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