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In Response to the Growing Number of Traffic Deaths Resulting

question 4

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In response to the growing number of traffic deaths resulting from alcohol-related accidents, many provinces amended existing laws to permit their police forces to conduct arbitrary roadside checks to try to discourage drunk driving. When this practice was challenged in the courts as an infringement of s. 9 of the Charter,


Definitions:

AIDA Model

A marketing model that outlines the customer journey through four stages: Attention, Interest, Desire, and Action, used to guide promotional and advertising strategies.

Action

The process of doing something in order to achieve a specific result or change.

AIDA Model

The AIDA Model is a marketing framework that outlines the sequential steps of consumer engagement: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.

Interest

Relates to a feeling of curiosity or concern about something, often leading to engagement or investment.

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