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If aggregate planned expenditure equals GDP, then
Global Branding
The process of developing and conveying a consistent brand image and identity across different countries and cultures to achieve worldwide recognition.
Standardize
The process of making something conform to a standard in order to ensure consistency and compatibility.
Localise
To adapt a product, message, or strategy to meet the cultural, linguistic, and consumption preferences of a specific geographic region or community.
Unidirectional Flow
A process or communication method where information or resources move in only one direction, from sender to receiver, without a reciprocal exchange.
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