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If firms' expectations about the future become pessimistic so that they think future profits will be lower, then
Society's Well-being
The overall health, happiness, and prosperity of a community or society, reflecting quality of life and economic success.
Sustainable Growth
Sustainable Growth refers to the rate at which a company can grow its sales, profits, and value without running into financial difficulties, while also considering its environmental and social impact.
Customer Experience
The overall perception and satisfaction of a customer resulting from the cumulative interactions with a brand, product, or service.
Prospective Buyers
Potential customers who have expressed interest in a product or service and may potentially make a purchase in the future.
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