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Compare and contrast cross-sectional research design with longitudinal research design. List two advantages of each design, as well as two disadvantages of each design. Finally, provide an example of a research topic that could be studied using either design. Pick the design that you would ultimately use for your example and explain why.
Cost of Equity
The expected return on investment required by shareholders, representing the compensation for investing in a company's equity and assuming the associated risk.
Market Return
The total return on an investment or portfolio over a given period, including capital gains and dividends, relative to the overall market.
Beta
A measure of a stock's volatility in relation to the overall market, indicating its sensitivity to market movements.
Dividend Growth Rate
The annual percentage increase in dividends paid out by a company to its shareholders.
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